Fullbright (company)
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Arbor Hill Productions, LLC,
doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
Fullbright (formerly The Fullbright Company, LLC), is an American
indie video game An indie game, short for independent video game, is a video game typically created by individuals or smaller development teams without the financial and technical support of a large Video game publisher, game publisher, in contrast to most AAA ...
developer Developer may refer to: Computers * Software developer, a person or organization who develop programs/applications * Video game developer, a person or business involved in video game development, the process of designing and creating games * Web d ...
based in
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
, best known for their 2013 title ''
Gone Home ''Gone Home'' is a first-person exploration video game developed and published by The Fullbright Company. ''Gone Home'' was first released for Microsoft Windows, OS X, and Linux computers in August 2013, followed by console releases for the Play ...
''. Before forming Fullbright, three of the staff worked together on ''
Minerva's Den ''BioShock 2: Minerva's Den'' is a single-player downloadable content (DLC) campaign for the 2010 first-person shooter game ''BioShock 2'', developed by 2K Marin and published by 2K (company), 2K Games. The player assumes the role of Subject Sig ...
'', the single-player expansion to ''
BioShock 2 ''BioShock 2'' is a first-person shooter video game developed by 2K Marin and published by 2K Games. It was released worldwide for PlayStation 3, Windows, and Xbox 360 on February 9, 2010; Feral Interactive released an OS X version on March 30 ...
''. During the development of ''Gone Home'', the team worked and lived together in the same house. After its release, one team member left to found a new studio, Dim Bulb Games. Fullbright's next game, '' Tacoma'', was released in August 2017.


History


''Minerva's Den'' and founding

The Fullbright Company was formed by Steve Gaynor, Johnnemann Nordhagen, and Karla Zimonja in March 2012. Kate Craig, an environment artist, joined the company full-time in August 2012. They had previously worked together at other video game developers but "were attracted to the artistic liberty and self-management of a small game studio", with the freedoms of working without rigid schedules and relationships. They live and work together in a northeast
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
, house known as the Fullbright House, except for Craig, who worked remotely from Vancouver. Craig likened the group to "being in a band" due to their closeness partially necessitated by lack of money, such as in sharing flights and lodging. Steve Gaynor attended
Portland State Portland State University (PSU) is a public research university in Portland, Oregon. It was founded in 1946 as a post-secondary educational institution for World War II veterans. It evolved into a four-year college over the following two decades ...
and dabbled in several arts fields before using
level design In video games, a level (also referred to as a map, stage, or round in some older games) is any space available to the player during the course of completion of an objective. Video game levels generally have progressively-increasing difficulty t ...
to enter the games industry. He made levels for
first-person shooter First-person shooter (FPS) is a sub-genre of shooter video games centered on gun and other weapon-based combat in a first-person perspective, with the player experiencing the action through the eyes of the protagonist and controlling the pl ...
video game '' F.E.A.R.'' on his own, and entered Sony in San Francisco as a games tester in 2006. His experience with ''F.E.A.R.'' levels brought him to Houston's
TimeGate Studios TimeGate Studios was an American video game developer based in Sugar Land, Texas. The company, which was founded in 1998, released eight titles before closing in 2013. History TimeGate Studios was founded in 1998 by Alan and Adel Chaveleh, who r ...
, at work on the low-pressure ''F.E.A.R.'' expansion ''Perseus Mandate''. He joined
2K Marin K, or k, is the eleventh letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''kay'' (pronounced ), plural ''kays''. The letter K u ...
in 2008 after receiving encouragement from the ''BioShock 2'' creative director to apply. Gaynor was the lead designer on the game's single-player expansion ''
Minerva's Den ''BioShock 2: Minerva's Den'' is a single-player downloadable content (DLC) campaign for the 2010 first-person shooter game ''BioShock 2'', developed by 2K Marin and published by 2K (company), 2K Games. The player assumes the role of Subject Sig ...
'' in 2010. The ''Minerva'' team was small, and included Zimonja and Nordhagen. Zimonja was their 2D artist and collaborated on the game's story with Gaynor, though she saw herself more as an editor than a writer. Gaynor left 2K for
Irrational Games Irrational Games (known as 2K Boston between 2007 and 2009) was an American video game developer founded in 1997 by three former employees of Looking Glass Studios: Ken Levine, Jonathan Chey, and Robert Fermier. Take-Two Interactive acquired t ...
in 2011 to work on ''
BioShock Infinite ''BioShock Infinite'' is a first-person shooter video game developed by Irrational Games and published by 2K Games. The third installment in the ''BioShock'' series, ''Infinite'' was released worldwide for the Windows, PlayStation 3, Xbox 360, ...
''. Though the two wanted to collaborate, they were now split between Boston and San Francisco, where Zimonja continued at 2K on '' The Bureau: XCOM Declassified''. Unsatisfied with big budget work, Gaynor and his wife moved to Portland, where they both wanted to live, and Gaynor sought to make a "personal game, one with an intimate narrative" without soliciting outside money or growing larger than a small team. As Gaynor and Zimonja lacked computer programming expertise, they reached out to Nordhagen, who had recently sent an "existentially introspective" tweet about his career. Together, they formed The Fullbright Company.


''Gone Home''

''
Gone Home ''Gone Home'' is a first-person exploration video game developed and published by The Fullbright Company. ''Gone Home'' was first released for Microsoft Windows, OS X, and Linux computers in August 2013, followed by console releases for the Play ...
'' is a video game that features a female protagonist. It included support for controllers, which ''Polygon'' credited to the team's experience on
AAA AAA, Triple A, or Triple-A is a three-letter initialism or abbreviation which may refer to: Airports * Anaa Airport in French Polynesia (IATA airport code AAA) * Logan County Airport (Illinois) (FAA airport code AAA) Arts, entertainment, and me ...
first-person shooters First-person shooter (FPS) is a video game genre, sub-genre of shooter video games centered on gun and other weapon-based combat in a First person (video games), first-person perspective, with the player experiencing the action through the eye ...
. In its first weeks following release, ''Gone Home'' was a top seller on
Steam Steam is a substance containing water in the gas phase, and sometimes also an aerosol of liquid water droplets, or air. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization ...
and covered in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''. It won "Best Debut" at the 2014 BAFTA Game Awards and 2014
Game Developers Choice Awards The Game Developers Choice Awards are awards annually presented at the Game Developers Conference for outstanding game developers and games. Introduced in 2001, the Game Developers Choice Awards were preceded by the Spotlight Awards, which were ...
, and ''
Polygon In geometry, a polygon () is a plane figure that is described by a finite number of straight line segments connected to form a closed ''polygonal chain'' (or ''polygonal circuit''). The bounded plane region, the bounding circuit, or the two toge ...
'' 2013
game of the year Game of the Year (GotY) is an award given by various award events and media publications to a video game that they feel represented the pinnacle of gaming that year. Events and ceremonies British Academy Games Awards (BAFTA Games Awards) ...
. Its release begat discussions about narrative and gameplay in video games, for the game's focus on empathic story and lack of gun-based gameplay. The Fullbright Company partnered with indie publisher Midnight City to produce a
video game console A video game console is an electronic device that Input/output, outputs a video signal or image to display a video game that can be played with a game controller. These may be home video game console, home consoles, which are generally placed i ...
port A port is a maritime facility comprising one or more wharves or loading areas, where ships load and discharge cargo and passengers. Although usually situated on a sea coast or estuary, ports can also be found far inland, such as Ham ...
of ''Gone Home''. Fullbright originally built the game for personal computers so as to not worry about the design limitations and optimizations necessary for a console release. Wanting to move on to their next game, the company sought out a publisher to do the porting work for them. Following release, Nordhagen left to found his own studio, Dim Bulb Games, in June 2014. The Fullbright Company rebranded itself as Fullbright two months later, on August 4, 2014, and wrote that its continued focus would be on "immersive, unforgettable story exploration video games". Chris Plante of ''Polygon'' cited Fullbright as an example of "smaller, independently owned studios" whose games show signs of social progress in the video game medium.


''Tacoma''

Fullbright announced their next game, '' Tacoma'', at
The Game Awards The Game Awards is an annual awards ceremony honoring achievements in the video game industry. Established in 2014, the shows are produced and hosted by game journalist Geoff Keighley, who worked on its predecessor, the Spike Video Game Awards, ...
in December 2014. The brief trailer featured a radio dialogue between a man and a woman, set in the Lunar Transfer Station Tacoma 200,000 miles from Earth. ''Polygon'' noted that its aesthetic was similar to Rapture, the underwater city of ''
BioShock ''BioShock'' is a 2007 first-person shooter game developed by 2K Boston (later Irrational Games) and 2K Australia, and published by 2K Games. The first game in the ''BioShock'' series, it was released for Microsoft Windows and Xbox 360 pla ...
''. ''Tacoma'' was released on August 2, 2017 on PC and Xbox One.


''Open Roads''

The company announced a new game, '' Open Roads'', at
The Game Awards The Game Awards is an annual awards ceremony honoring achievements in the video game industry. Established in 2014, the shows are produced and hosted by game journalist Geoff Keighley, who worked on its predecessor, the Spike Video Game Awards, ...
on December 10, 2020. The game had been in development since at least 2019, when Fullbright had a staff of around twenty people.


Controversies


PAX 2013

''Gone Home'' was scheduled to be showcased at
PAX Prime PAX (originally known as Penny Arcade Expo) is a series of gaming culture festivals involving tabletop, arcade, and video gaming. PAX is held annually in Seattle, Boston and Philadelphia in the United States; and Melbourne in Australia. PAX w ...
in 2013. However, after a series of controversial statements made by
Penny Arcade ''Penny Arcade'' is a webcomic focused on video games and video game culture, written by Jerry Holkins and illustrated by Mike Krahulik. The comic debuted in 1998 on the website ''loonygames.com''. Since then, Holkins and Krahulik have establish ...
creators
Jerry Holkins Jerry Holkins (born Parkinson"Holkins is a combination of Holcomb (hers) and Parkinson (mine)." https://twitter.com/TychoBrahe/status/12073336701; February 6, 1976) is an American writer. He is the co-creator and writer of the webcomic '' Penny A ...
and
Mike Krahulik Michael Krahulik (; born September 25, 1977) is an American artist for the webcomic '' Penny Arcade'' and co-founder with Jerry Holkins of Child's Play, a charity that organizes toy drives for children's hospitals. He goes by the online moniker ...
, Fullbright announced they would be withdrawing the game from the event. PAX eventually announced that it would establish Diversity Hubs at its future events for "attendees to find information related to issues surrounding women, LGBTQ, people of color, disabled people, and mental health issues in gaming".


Gaynor's behaviour

In August 2021, ''
Polygon In geometry, a polygon () is a plane figure that is described by a finite number of straight line segments connected to form a closed ''polygonal chain'' (or ''polygonal circuit''). The bounded plane region, the bounding circuit, or the two toge ...
'' reported that about fifteen employees, including ten women, had left the studio over the course of ''Open Roads'' development due to Gaynor's behavior, particularly towards female employees, which included micromanagement, belittling treatment, and other toxic behaviors. Former employees said that they did not witness any sexual harassment. As of 2021, only six employees remain and ''Open Roads'' has been delayed indefinitely. Gaynor stepped down as the creative lead in March 2021. Having been informed beforehand of the move, planned ''Open Roads'' publisher Annapurna Interactive remained supportive of the Fullbright staff, while Gaynor apologized for his mistreatment of employees, and said that stepping back from development "has given me space and perspective to see how my role needs to change and how I need to learn and improve as part of a team, including working with an expert management consultant, and rethinking my relationship to the work at Fullbright."


Notes


References


External links

* {{Portal bar, Oregon, Video games 2012 establishments in Oregon American companies established in 2012 Companies based in Portland, Oregon Indie video game developers Privately held companies based in Oregon Video game companies established in 2012 Video game companies of the United States Video game development companies